Last updated: January 3, 2026 · Effective: January 3, 2026
We Color Blocks is operated by wewe, Rue d'en haut 33, 7830 Silly, Belgium. Contact: hello.wewe.apps@gmail.com.
None required — no registration. We do not collect names, emails, phone numbers, addresses, or payment details (purchases are handled entirely by Apple).
Game progress and statistics (levels completed, scores, achievements), coins and inventory, badges and streaks, and preferences (language, sound, haptics). This data stays on your device.
Google AdMob may collect a device/advertising identifier, IP address, coarse location and ad-interaction data to serve contextual or (with consent) personalized ads — see Google's Privacy Policy. Anonymous crash/performance diagnostics may be collected to fix bugs.
To provide and improve the game (save progress locally, fix bugs), remember your preferences, display advertising in the free version (contextual; personalized only with consent), and comply with legal obligations. We do not sell your personal information.
| Purpose | Legal basis |
|---|---|
| Core gameplay | Performance of a contract |
| Saving progress & preferences (on device) | Legitimate interest |
| Contextual advertising | Legitimate interest |
| Personalized advertising / ATT tracking | Consent |
| Crash reporting & improvement | Legitimate interest |
| Legal requests | Legal obligation |
Apple (app distribution & purchases) and Google AdMob (advertising, free version). We may disclose information if required by law or in a merger/acquisition (with notice). We do not sell personal information.
On-device data is kept until you delete the App or clear its data. Advertising identifiers follow Google's policy (up to ~13 months); crash diagnostics are short-term; purchase records are kept as required by law (typically up to 7 years).
Access, rectification, erasure, restriction, portability, objection, and withdrawal of consent, plus the right to complain to your supervisory authority. As we hold no account-linked personal data on our servers, most data is controlled on your device (delete the App to erase it). Belgian authority: Autorité de protection des données.
Rights to know, delete, and opt out of “sale.” We do not sell personal information. No discrimination for exercising your rights.
No personal information is required to play. We do not knowingly collect data from children under 13 (16 in the EEA) without verifiable parental consent. In the free version, advertising is served in line with Google AdMob's policies.
The App complies with the EU/UK GDPR, the California CCPA, Brazil's LGPD and the Australian Privacy Principles. Transfers to partners (Apple, Google) use encryption in transit and lawful transfer mechanisms (e.g. SCCs).
App Tracking Transparency permission is requested before any cross-app tracking; EEA users see a Google consent message; remove ads via the in-app purchase. You can reset your advertising identifier in iOS Settings at any time.
We may update this Policy and will post a notice in the App and update the date above.